Block chain network and programming concept on technology background

Key Points:

  • Defining Web 3.0 and it’s core ideas
  • Introducing Web2 solutions with AR
  • Seeing into the future with Web3 and AR

Known by the term Web3 coined by Parity Technologies founder Gavin Wood, Web 3.0 is the vision of a third generation of online services that provides a newer, more user-friendly internet experience. Web3 uses cryptocurrencies, NFTs, and blockchains to give control back to online users in the form of ownership and is the next step towards a true three-dimensional internet experience through tools such as augmented reality (AR).

Based on the notion that the Web requires too much trust, Wood’s idea of Web3 is meant to remove the need to rely on third-parties and private companies while simultaneously placing ownership back into the hands of internet users.

Core Ideas of Web 3.0

According to Ethereum, which was co-founded by Wood in 2014, there are a few core ideas on which Web3 is based:

  • Web3 is decentralized: instead of large swathes of the internet controlled and owned by centralized entities, ownership gets distributed amongst its builders and users.
  • Web3 is permissionless: everyone has equal access to participate in Web3, and no one gets excluded.
  • Web3 has native payments: it uses cryptocurrency for spending and sending money online instead of relying on the outdated infrastructure of banks and payment processors.
  • Web3 is trustless: it operates using incentives and economic mechanisms instead of relying on trusted third-parties

Check out the full article from Ethereum for a more detailed look into Web3.

Augmented Reality Solutions

Since the creation of Web 1.0 in 1990 by Tim Berners-Lee, the web has been imagined as a potential three-dimensional environment for users to explore, interact, and share information.

Unfortunately, Web1 was such an early version of the world wide web, that only a select few companies used it with close to zero user interaction. Web 2.0 (Web2) is the internet people use today, and is a much more interactive place than Web1, but not much of the content created by users is actually owned by them.

Looking towards the future with Web3 could change that. Augmented reality technology is becoming a major player in the tech and retail industries and is finally adding the 3D user experience to the Internet.

AR is an enhanced digital experience of the real physical world that is achieved through the use of digital sensory stimuli delivered through technology. It is a growing trend among companies involved in mobile computing and business applications in particular, but is used across many other platforms as well such as social media.

Augmented reality gives users a true 3D experience through special interactive features such as:

  • Three-Dimensional Modeling
  • True-to-Size/Plane Tracking
  • Face Scanning
  • Target Marketing
  • View In Your Room Capabilities

The Future of Web3 and AR

Mobile AR is a massive contributor to the changing web people know and use today. For example, no other tech company is leading the charge in AR retail and eCommerce trends on the web more than Google. With relatively new features such as Google Maps, Search, and Lens, users are able to utilize the true three-dimensional properties of the web more easily and effectively.

With the help of virtual and augmented reality technologies, the premise of Web 3.0 grows closer—and more possible—every day.


Using the OcavuXR Platform’s core functionality, Ocavu brings an augmented reality configurator, mobile scene creator planner, and every channel integration needed to make Ocavu a one-stop-shop for all things 3D.

Book a demo or contact us today to get started.