A 3D modeled sofa in a virtual showroom

3D product models can be a game-changer for your sales team. Whether you operate a fully-online store or an in-person showroom, 3D product modeling can drive sales in a number of ways.

For online sales, the value of 3D product modeling is enough that Shopify declared that “the future of e-commerce is 3D.” Their reasoning is simple: “manufacturers, retailers, and even dropshippers are investing in them because they dramatically improve visuals, and visuals drive sales.” 3D e-commerce stores are booming, and 3D product modeling is proving a major driver of emerging augmented reality (AR) shopping. Business Insider says, “consumers will be able to try easily before they buy, to visualize products in local environments — everything from imagining new paint on old walls, to trying on leather jackets before deciding on a size.”

Here’s the thing — 3D models are helping to sell products in physical shops as well. Through augmented reality displays that allow easy access to 3D versions of everything in your shop, in every variation, to 3D modeled virtual try-before-you-buy options, 3D models have huge potential on your sales floor.

Let’s dig into the benefits of 3D product models a little more deeply.

Customer Visualization

It can be tricky for some customers to imagine your products in their lives or their spaces. 3D models of products can be the perfect solution. Shopify says, “Your customers will be able to see your product from every angle, in the best lighting, and AR just by opening their phone camera. It’s a magical experience when your product appears out of thin air in your customer’s living room or materializes on the desk of their home office. These assets are true to size, color, and shape, and now that AR works on every modern smartphone, these models are more accessible than ever before.”

Product Variations

Have you ever had a potential customer on your sales floor (or e-commerce site) become frustrated because you couldn’t show them a particular product in a different available color? I mean, you had the fabric swatch or a 2D photo, but they couldn’t really get the sense of how it might look. Enter the 3D product model.

A well-designed 3D product model can help demonstrate multiple variations of each product, whether it’s a sweater or a sofa. As Shopify puts it, “If your products come in multiple color variants or colorways, making models of them are incredibly easy once you have a base model. That’s because the shape stays the same while only the materials change.”

Product Implementation

Similar to the scenario above, have you ever heard that a potential buyer hesitated because they couldn’t visualize how your item would look in their living room? Or garage? Or closet? Or what about that buyer who wanted to examine a product from every angle? Again, 3D product modeling is the perfect solution. As Shopify explains, “Besides the incredible visuals, 3D models allow your customer to examine in detail the product, dramatically improving buying confidence, and reducing return rates.”

As you can see, 3D models of products have applications limited only by imagination and ingenuity.

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