Key Points:
- AR, VR and NFTs are becoming more ingrained in the toy industry.
- Using augmented reality can create as much as a 400% lift.
- Find an expert to help you do what is best for your brand.
Technology is a great way to attract new customers, but is it right for you? Seek’s Chief Strategy Officer, Jeremy Whitt, and others explore how immersive technology is helping the toy industry grow. We predict that NFTs, augmented reality through 3D modeling and QR codes on packaging will see big gains this year. But no matter the industry, understanding your brand and staying true to it is key as you build out your metaverse strategy.