- Nike has filed a patent to trademark their logos from all brands under the Nike brand
- This patent is intended to allow Nike to sell their goods virtually
Picture your digital twin rocking Nike sneakers and a track suit to a Microsoft Team meeting or Meta’s virtual rooms while you actually lounge on your sofa in pajamas and fuzzy socks.
That’s the future Nike is imagining for itself.
On Oct. 27, Nike filed over half a dozen trademarks with the US Patent and Trademark Office (USPTO), including those for its swoosh logo and slogan “Just Do It,” that reveal plans of making and selling virtual footwear and apparel.
These trademark registration applications are all “intended to cover the categories of downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual worlds.”