Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.

But as the foundations of this new era are being laid, some are rushing to secure their space via technological and legal means. The latest is Seek, a Utah-based company that recently secured an AR patent that could fundamentally impact hundreds of companies in the years to come.

The patent is US Patent 10,839,615 and is described as “systems and methods for generating and intelligently distributing forms of extended reality content and gives Seek exclusive rights to the distribution of any single 3D model across two or more combinations of platforms, browsers or devices.”

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