Pokémon Go proved that the combination of augmented reality and a treasure hunt can be wildly popular with people of all ages. Now planners can tap into that craze to drive traffic at their events with a new app known as Seek. It’s based on a similar concept as Pokémon Go, except it rewards users with real prizes.
“We are trying to get audience engagement,” says Jon Cheney, C.E.O. of Seek. “People remember much better when they ‘do’ as opposed to when they ‘see’ or ‘hear’ something. And when they win, they will remember really well. It’s an engaging way to funnel people around an event.”